Itaú Saúde

This project constitutes of redesigning the site and app of Itaú Saúde, the health insurance of Itaú (the biggest Brazilian bank) employees. Before the project, the app and site were offered by the insurance company Porto Seguro, and they didn't match with the online presence of the bank.

The users were employees and ex-employees of Itaú.

This project was done inside Ana Couto Design. I was responsible for making the wireframe, information architecture, the UI of some crucial pages (for the UI team create news interfaces based on that), and some screens of the app.

One of our most significant challenges in this project was to design with elderly adults in mind.

After the diagnosis made by the team of Ana Couto, we concluded that we have to design a site that is inclusive for aged people. So we need:
- To built a website with excellent legibility and the right size of typography and contrast (ref. ↗)
- An information architecture that was easy for the user to locate was he need.

We made a benchmark with the biggest insurance companies in Brazil and other sites that we considered inclusive for elderly users. One crucial reference was gov.uk.

We made almost all esthetical decisions based on our users,  specifically the elderly ones. We chose a big and contrast typography and made the buttons similar to the default hyperlink's look. In that way, maintaining a well-know pattern. We worked a lot on the architecture information and decided to put on the homepage quick links to the most useful features. We also used smalls links to other features and all the documents the user could need. He could find anything through the menu, the search, or scanning the homepage. Not demanding a specific way to navigate between pages.